The hard part isn’t finding a good book. The hard part now is finding the right book at the right time and catching the most important message. Here's a look at what Chris Cooper read—and learned—in 2019.
As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here's Chris Cooper's advice—consider it his "what I'd do if I were starting today" guide. Short version: Pivot or be left behind.
In "the middle" of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can't move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person's land.
Online spin classes, Zwift, remote trainers, bootcamps and Orangetheory—they aren't your competition. They're a breeding ground for your next clients. Here's how to position your microgym for success in 2020.
