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An obsessive man lies on his lawn and cuts a single blade of grass with red-handled scissors.

Consistency > Perfection

Strive for excellence. But when you can’t be excellent, know this: You’re more than good enough already. Ship, publish, hit “send.” This is how to use consistent but imperfect action to create great progress.
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Consistency > Everything Else

We want entrepreneurs to make decisions once, get these decisions out of their heads and then move on to bigger problems. Here's how to document procedures and then delegate so you can get back to working on the big picture.
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The Freakout-Free Cure for Rising Ad Costs on Facebook

Marketing expert Mateo Lopez explains why you don't need to panic when ad costs rise.
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A white ladder leads up to a giant red megaphone that represents branding and communication.

Branding for Founders, Farmers, Tinkers and Thieves

When it comes to branding, your priorities shift as you evolve as an entrepreneur. Here's exactly what to focus on as you level up from Farmer to Founder to Tinker.
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StoryBrand: Can It Help You Acquire More Clients?

Two-Brain mentor Jay Williams shares what he learned about marketing and storytelling from the StoryBrand seminar—and how to make your customers the hero of your story.
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A milkshake with the words "not a milkshake; a crumb-free portable breakfast."

Branding 101: What Are They Hiring You to Do?

Businesses spend huge amounts of money trying to find out what their clients want. But there's a simple way to find the definitive answer. Here it is: Ask them. Don't guess.
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