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The first two habits of highly successful gyms are Focus and Metrics. The former allows you to avoid "shiny object syndrome," and the latter helps you understand and improve the numbers that really matter in your business.

We've spent the last few years studying profitable gyms—finding their commonalities and then working backward to build a Growth ToolKit to help our clients get to success. In this series, we'll tell you exactly what the top gyms in the world are doing—things you might not be doing.