The covid challenge is an opportunity for rebirth: to emerge from the jungle as a mature business. Either way, it will teach you where your backbone is. It will teach you to fight.
Your gym is going through a rite of passage, and it won't emerge the same as was two months ago. The "covid correction" is just a natural and necessary part of evolution in the fitness industry.
The covid crisis is our generation's rite of passage. It's a tragedy but also our best opportunity to make sweeping changes. Here's how to use a vision quest to start.