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Don’t Skip “LEG” Day

You need to improve your length of engagement (LEG). What's at stake? An extra $45,000 per year for you—without attracting one single extra client or taking on one more dollar of cost. Check out how our mentors can help you drive up your LEG.
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Two-Brain Radio: When You Have to Let a Staff Member Go

Greg Strauch shares strategies for a clean break when letting an employee go.
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On a blue wall, a set of white stairs lead upward and eventually turn into an arrow pointing vertically.

Ascending Your Clients

Long-term client retention requires ascension. No one wants to say, "I'm just maintaining" for long. If clients don't have goals, they'll get bored. Read on to see how good gym owners use goal setting and accountability to drive retention.
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Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando

Sean Woodland speaks with strongman subject-matter expert and former CrossFit Games athlete Rob Orlando about the benefits of adding strongman movements to CrossFit workouts.
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A pyramid with retention at the base, sales in the middle and marketing at the top.

Selling Accountability

If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here's why.
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Three colors of diammonium phosphate in clay pots with the words "your service is not a commodity."

The Cure for Commoditization

Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn't actually the same as their business. Here's how to set yourself apart.
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