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Be Expensive or Be Free

We freely share enough "secrets" to help gym owners thrive. Many of those gym owners then use the profit from our free material to pay for mentorship—which is our real service.
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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: May 15

The daily update. Today’s Tactic: Tell your clients exactly what your reopening plans are.
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A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: May 14

The daily update. Today’s Tactic: "Eat the sandwich." That means you need to take a minute to do something that recharges you so you can keep fighting.
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Picture of Chris Cooper with title text reading " Your Gym 2.0 Part 2: How to Create New Service Packages and Sell Them."

Your Gym 2.0 Part 2: How to Create New Service Packages and Sell Them

Your Gym 2.0 Worksheet Part 2: How to create hybrid service packages that are perfect for your best clients and what to charge for them.
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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: May 13

The daily update. Today’s Tactic: Build your new pricing binder.
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The Fast-Exercising Mathematician: Jacob Heppner

Jacob Heppner reflects on his Games career, the setbacks of 2017/2018 and what drives him outside of competition.
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