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Picture of Chris Cooper with text reading "Reopen Your Gym"

How to Reopen Your Gym: Step-by-Step Instructions

July 30, 2020 Gym Operations Podcast
Exactly what to do in every stage of reopening.
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A father and son going for a stand-up paddleboard ride on a tranquil lake

28-Day Virtuosity Challenge

July 30, 2020 Gym Operations
You own a coaching business, not a gym. This 28-day challenge will help you learn about new ways to help clients.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: July 29

July 29, 2020 Gym Operations
How to build value in seven easy steps through the "Prescriptive Model." Data shows it’s best for clients and business owners.
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A coach reviewing a fitness prescription with a client in a gym

How to Increase Your Value

July 29, 2020 Selling Gym Memberships
Most gym owners only give clients one choice—group classes—and it's the choice with the least value. Here's how to increase the value of your service.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: July 28

July 28, 2020 Vision
You can probably charge twice as much as you're currently charging. Chris Cooper tells you exactly how to do it.
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A young athletic woman leaping in the air - how to sell your true value

How to Sell Your True Value

July 28, 2020 Selling Gym Memberships
Chris Cooper's step-by-step process for determining your rates and then creating value to justify those rates to clients.
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