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Content Marketing: “This Is Working!”

Jennifer Dawson commits to blogging about her gym for 30 days and makes a $1,400 personal-training sale as a result.
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Daily Directive: Aug. 13

Chris Cooper walks you through your audience priorities for sales. Here are the groups you should focus on in order to sell more.
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The Broke Gym Owner’s Guide to Marketing

How to get more clients without spending money on ads.
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Daily Directive: Aug. 12

Review IHRSA's PR messages and send a caring, informative love letter to your audience as the COVID Crisis continues.
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Newsletters Are Dead (Here’s the Replacement)

You can't get people into your business if you won't let people into your life. Here's how to use "love letters" to make connections.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 11

Your ability to lead depends on your ability to have conversations. Start one right now—Chris Cooper shows you how to do it.
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