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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: July 28

July 28, 2020 Vision
You can probably charge twice as much as you're currently charging. Chris Cooper tells you exactly how to do it.
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A young athletic woman leaping in the air - how to sell your true value

How to Sell Your True Value

July 28, 2020 Selling Gym Memberships
Chris Cooper's step-by-step process for determining your rates and then creating value to justify those rates to clients.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: July 27

July 27, 2020 Selling Gym Memberships
You create money by creating value. Here's how to make money in fitness by creating and selling value differently.
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Picture of Kaleda Connell with title text reading "When No One Sees Your Vision (and It's all Your Fault)"

When No One Sees Your Vision (and It’s all Your Fault)

July 27, 2020 Podcast Vision
Why your business needs a vision statement—and how to write and implement it.
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A graph of arrows pointing up made up of workout icons - how to literally make money in fitness

How to Literally Make Money in Fitness

July 27, 2020 Selling Gym Memberships
Every dollar you earn in fitness is a dollar you have to create yourself. Here's how to generate money by creating value.
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2020 Clients’ Choice Awards

July 25, 2020 Vision
We need your opinion: Nominate the owner of your gym for the prestigious 2020 Two-Brain Clients’ Choice Award.
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