Daily Directive: Oct. 2

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


The best in-person certification I’ve ever taken for coaching was focused on working with kids.

The CrossFit Kids course is an incredible lesson for coaches—even those who only coach adults. It was originally developed by Jeff and Mikki Martin, who later founded The Brand X Method.


Daily Lesson


This week, I’ve been telling you how to start, schedule, price and grow a youth program in your gym. Here are the links:


I also released a huge new course to Two-Brain gyms on running “the business side” of a youth program.

Jeff and Mikki operate an online certification for youth coaches. On Two-Brain Radio, we talked about movement literacy, why kids are in worse shape now than they were 10 years ago, and what you and I can do to help them.

Listen: “Jeff and Mikki Martin: What’s Best for Kids?”


Daily Directive


Take the first steps to set up a kids program if you don’t have one. If you do, quickly review your program and determine if you could improve it most by focusing on pricing and scheduling, hiring or growth activities. Then take one clear step in that area today.

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