Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A red pin stands at the head of a group of white pins to illustrate leadership.

By the Numbers: The August 2021 Revenue Leaders

Chris Cooper reveals the top 15 Two-Brain gyms by revenue and shares the secrets from the owners who earned spots on the leaderboard.
Read More →
A portrait of business owner Adam Robbins standing in front of his gym.

Client Spotlight: Adam Robbins

“My goal is to have a $1 million business by the end of 2023, and I can see that happening a lot sooner now."
Read More →
A defocused woman holds out a passport and a smartphone with a vaccine verification.

No Passport, No Push Presses: Vaccine Cards and Gym Owners

Entrepreneurs are once again adapting to the new reality of COVID-19 by working together to find creative solutions.
Read More →
Chris Cooper

Unlimited Offers: Is Your All-In Option Reducing Value?

Your unlimited membership is costing you. Coop explains how.
Read More →
A smartphone, an early cell phone and an old telephone on a white background, from right to left.

Falling Back on the Familiar: A Tinker Trap

Why entrepreneurs sometimes forget to look forward and instead choose to long for things that are far in the past.
Read More →
Older adult clients chatting after class - where do you send them?

Where Do You Send Clients Who Don’t Fit Your Gym?

Chris Cooper presents an ideal solution for problem clients: Refer them to another gym. Here's how to do it so everyone wins.
Read More →