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How to Motivate People

The secrets to long-term progress for your clients don't come from the world of exercise science. They really come from behavioral science.
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Daily Directive: Aug. 14

Being great at sales isn't about having the perfect script. It's about caring enough about another human to start a conversation.
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Content Marketing: “This Is Working!”

Jennifer Dawson commits to blogging about her gym for 30 days and makes a $1,400 personal-training sale as a result.
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Daily Directive: Aug. 13

Chris Cooper walks you through your audience priorities for sales. Here are the groups you should focus on in order to sell more.
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The Broke Gym Owner’s Guide to Marketing

How to get more clients without spending money on ads.
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Daily Directive: Aug. 12

Review IHRSA's PR messages and send a caring, informative love letter to your audience as the COVID Crisis continues.
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