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A row of soldiers perform push-ups under the supervision of a military fitness evaluator.

Marketing Opportunity: The New U.S. Army Fitness Test

June 3, 2022 Gym Marketing
Soldiers and prospective soldiers in the U.S. need to know how to deadlift to pass a new fitness test. Microgym owners can help.
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Q&A with Chris Cooper

Your Questions Answered: Q&A With Coop

June 2, 2022 Gym Operations Podcast
How much content should I be creating? Is Facebook advertising dead? Should I hire a GM? What about supplements? In this podcast, Two-Brain Business founder and CEO Chris Cooper answers your burning questions on a slew of topics.
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Help First

Help First: How to Make Being Generous a Business Strategy

May 30, 2022 Member Retention Podcast
In this episode, Chris shares what a meaningful approach to Help First looks like. You want to get the client to a point where they're ready to purchase your service; not just to benefit from your free advice and never sign up.
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A Social-Media Guide to the Two-Brain Summit in Chicago

May 27, 2022 Personal Development
Here's how to use Instagram, Facebook and YouTube to make connections with other entrepreneurs during the 2022 Two-Brain Summit.
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Content Marketing

Content Marketing in Gyms: A 5-Step Framework

May 26, 2022 Gym Marketing Podcast
In this podcast, Chris lays out a content model that will get you in the practice of regularly producing content. In this clear, step-by-step guide, you'll learn what you must do each day to produce great content that resonates with your existing clients and attracts new ones.
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Jason Tebedo

Gym Owner Profitable on Day 1 With 83 Members

May 23, 2022 Gym Operations Podcast
New gym owner Jason Tebedo was able to open his doors at CrossFit Angier on launch day with a whopping 83 members. In this episode, he dishes the secrets to his opening-day success.
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