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A portrait of gym owners Cynthia and Jeff Fotti.

Client Stories: Jeff and Cynthia Fotti

Cynthia and Jeff Fotti dramatically increased their gym's profit and hit an average revenue per member of $316. Now Cynthia is a mentor.
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Chris Cooper

The 6 Critical Systems Every Gym Must Have

Coop on the six systems your gym business needs to thrive.
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A gym owner doing his finances - by the numbers - net owner benefit

Two-Brain Leaderboard: Net Owner Benefit

Chris Cooper reveals the top 10 gyms in net owner benefit for February 2022. The top two are over $24,000, and everyone is over $15,000!
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A man in a suit stupidly hits a cliff with a sledgehammer, which will cause him to fall.

New Tax on Some Canadian Gyms Is Beyond Stupid

Saskatchewan prepares to make it more expensive for people to go to a gym, work out and avoid all the health risks of being sedentary.
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A closeup of a paper with the words "next level" and a large arrow going upward.

Tinker Phase: When You Don’t Have to Coach at 5 A.M.

If you build a stable gym business, you'll have the time and money to build something else. But you'll need some guidance to do it.
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Starting a Second Gym: Mike Turnquist’s Story

How Mike Turnquist bought a gym, tripled its monthly revenue, and built another.
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