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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 11

Your ability to lead depends on your ability to have conversations. Start one right now—Chris Cooper shows you how to do it.
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A gym owner starting a conversation with a client over coffee

Starting the Conversation

Long-term relationships between brands and clients are "conversations." Here's exactly how to connect with your ideal clients for years.
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The Keys to Improved Leadership for Gym Owners

What great leaders look like—and how to become one.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 10

Content marketing is a conversation between the creator and the reader. This is how to start talking with your audience.
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Post-its inscribed with 'The Catchiest Title of All Time"

The Catchiest Title of All Time (Content Marketing)

Content marketing: Chris Cooper shares the plan that took him from a free blog in 2008 to a multimillion-dollar platform.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug 7

Opportunity abounds right now: Kids and teens are without sports and activities. Parents are waiting for a solution. Here's how to help them.
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