The Next Level: What Will You Build Now?

A young woman doing a box jump - what will you build now?

You’re making some money. Good.

You’re not scared of shutdowns anymore. Good.

You have decent retention or a solid client headcount. Good.

In fact, you used our diagnostic and scored 8 or above across the board. Congratulations—you’re out of Farmer Phase, the second stage of entrepreneurship. Or you’re close leaving!

What’s next?

When you have a successful gym business, it’s easy to look around and feel alone. Very few microgym owners make it to this point. Though the number is growing thanks to things such as our Growth program, few models exist to help gym owners to scale beyond their current gyms.

  • Do you open a second location?
  • Do you buy out a competitor?
  • Do you double the size of your gym?
  • Do you sell a new service to your existing audience?
  • Do you buy your building or another building?
  • Do you buy Bitcoin or a rental property?


There are dozens of options. In this series, I’m going to talk to you about the next steps in your entrepreneurial journey.

Because if I know you, you’re not done yet.

You’re an entrepreneur now. And entrepreneurs build.

Let’s get started!

(Not sure what stage of entrepreneurship you’re in? Take our test here. My book “Founder, Farmer, Tinker, Thief” also has a lot of ideas for moving into the third phase of entrepreneurship: the Tinker phase.)


Other Media in This Series


“The Ratchet Effect (the Secret to Constant Business Growth”
“Building the Next Level: All About That Leverage”

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