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An exhausted client resting after a home workout

How to Motivate People Through “The Dip”

Chris Cooper gives you an action plan to keep clients longer so you can change more lives and generate more revenue.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 18

A coach’s primary job is to get clients results. And that requires an understanding of human behavior and how to modify it.
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How to Motivate People: The Start

Your clients must win at your service right away. If they can win before they even meet you, they'll already be eager to take the next step
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Aug. 17

Understanding human behavior lets you change behavior and provide results for clients—which is the key to staying in business.
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Picture of Ashley Mak with title text reading "How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists"

How to End the War and Help More Clients: Trainers Vs. Doctors and Therapists

How to work with health-care pros instead of against them.
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A gorilla atop a motorcycle

How to Motivate People

The secrets to long-term progress for your clients don't come from the world of exercise science. They really come from behavioral science.
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