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Profit and Passion

Profit and Passion: The Dichotomy of Successful Gym Ownership

As a gym owner, your method and your model will likely evolve over time. You method should be client-centric; based on what your clients need. Your model is there to give clients your service in the way they want to buy it.
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What’s Holding Your Business Back? Here’s the Answer.

What's holding you back from reaching the next level with your gym business? Check your bias.
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Black steam shoots out of a woman's head as she tries to make a tough decision.

What Gym-Growing Jobs Are You Avoiding—and Why?

Gym owners often avoid doing the things that will actually improve the business. Here's how to get out of the rut and start moving again.
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More Knowledge Won’t Solve Problems in Your Business

Top performers in every field will not waste their time trying to figure it out when they don't have to; for most gym owners, the solution you need is focus, not more knowledge.
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ROI: How to Make Money With Every Dollar You Spend

In this episode, Two-Brain Business founder Chris Cooper breaks down the tweaks you can make to your gym business today to improve your ROI tomorrow.
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A row of soldiers perform push-ups under the supervision of a military fitness evaluator.

Marketing Opportunity: The New U.S. Army Fitness Test

Soldiers and prospective soldiers in the U.S. need to know how to deadlift to pass a new fitness test. Microgym owners can help.
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