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The Next Level for Gym Owners: Two-Brain’s Tinker Program

More gym owners are leveling up, and fast—here's how.
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An entrepreneur goes over a gym marketing plan with his team in an office.

How to Create a Professional Marketing Plan for Your Gym

Two-Brain Business presents an in-depth look at the three main ways to acquire high-value clients with a gym marketing plan.
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A closeup of the pages of a thick book open against a red background.

“Founder, Farmer, Tinker, Thief” Revisited

Mike Warkentin offers his top three takeaways from the second edition of Chris Cooper's fourth book on entrepreneurship.
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Chris Cooper

Frazzled and Frantic? Focus Skills Are the Answer

How to shut out the noise and get the important stuff done.
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Chris Cooper

When to Hire a GM (and What to Pay)

There's a time and place to hire a GM—and most gym owners get it wrong.
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A hand with scissors cuts red tape at a gym grand opening.

Marketing Ideas for New Gym Owners

The best gym opening ideas for acquiring members before you cut the ribbon and making a splash with your grand opening.
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