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Chris Cooper

How Much Is Enough? (Why We Talk About Millionaires)

We want gym owners to make more money than they need. Here's why.
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Steam shoots from the ears of a man who is frustrated that his direct messages are being ignored by a gym.

Are You Losing Clients With Unanswered DMs?

More and more people want to interact with businesses on social media. Is your gym ready to respond to inquiries?
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Chris Cooper

Retention: What Actually Matters (and What Doesn’t)

You need to provide great coaching, community, and results. But they're not enough to keep clients for the long haul.
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Stefi Cohen

Stefi Cohen on Brains, Brawn and Bodies on Instagram

Powerlifter, doctor of physical therapy and entrepreneur Stefi Cohen on embracing challenges and balancing personal values with what gets likes on social media.
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Chris Cooper

You Need Systems (WTF Are Gym Systems?)

Systems won't limit your business—they'll grow it.
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How to start a gym: A peek inside a gym door with a key in its lock.

How to Start a Gym

This extensive overview will tell you exactly how to start a gym, whether you're looking to buy a business or start a gym from scratch.
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