You Post No Fire Emojis: Developing Social-Media Discipline

A screen shot of the resources in the Two-Brain Business Content Vault.

Many gym owners don’t have “media discipline.”

And that’s a big problem.

But it’s easily solvable.

A head shot of writer Mike Warkentin and the column name "Pressing It Out."

This week on Two-Brain Radio, Chris Cooper talked about how discipline creates freedom for an entrepreneur.

Short summary: Your business is your systems—the standard operating procedures that ensure consistency and excellence.

When it comes to media, very few gym owners have any systems. They just post something when they have time, which isn’t often, and they struggle to grow their audience through conversations in media.

The fix is easy: Put media posting on your schedule. In the beginning, it doesn’t really matter how often. Just block off two 10-minute windows twice a week, and use them to make posts to the platforms where you get the most traction.  

If you don’t actually block off this time in your calendar, you won’t develop the discipline required to get your message out consistently.

Maybe that isn’t a big deal to you: “Who cares about social media. I hate it!”

But it’s not about you. It’s about being where clients and prospective clients are. Social media isn’t going away in the next few years, so you’d be wise to ensure you have a presence there.

Just start with two posts a week and then work up to the optimal rhythm for your business and your audience. I’ll suggest that one or two posts a day will ensure you’re always present but never annoying to your followers.

If you’re not posting at all and hate social media, a post a day sounds like a ton of work. And it can be. But you don’t have to create 365 Mona Lisas. Consistency is more important than quality.

A screen shot of the resources in the Two-Brain Business Content Vault.
Some of the DFY riches of the Two-Brain Content Vault.

For Two-Brain owners, here’s the great news: You can ramp up to posting one piece of content a day if you have about five minutes in your schedule. Two-Brain’s Content Vault is packed with done-for-you content you just have to swipe and post. We’ve literally provided you with a year’s worth of media so you can develop the discipline needed to build your audience. Get in there and start clicking.

If you aren’t a Two-Brain client, you’ll have to create your own content, but keep it simple and work quickly. Then get it out the door.

The key: Never miss a post. Just like you know your clients need to hit workouts consistently to get results, you’ll need to keep the machine running if you want to build your audience.

And remember that you don’t have to do the posting. You just have to set up the schedule, create the plan and determine what “success” looks like. Then you can offload the job to a staff member.

I’ll say it again: Your business is your systems—the standard operating procedures that ensure consistency and excellence. Get your media systems in place today to connect with the people who will eventually become your clients.

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