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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Sept. 11

Test your marketing plan. Start by reviewing your service to current clients, then workout outward to your plan for paid ads.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 10

Test your sales plan. Audit your sales room and equipment, including your sales binder. Review metrics such as set, show and close rates.
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TBR What are you really selling?

What Are You Really Selling?

What gym owners are doing wrong in their quest for more clients.
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Illustration of a coach working with clients at a gym

What Do Gyms Really Need? Staff

Most gym owners need help—but not coaching help. Here's how to determine who you really need on your staff.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Sept. 9

Measure your retention—maybe the most important metric in your business. Where do people drop off? And how you can you prevent departures?
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A coach guiding a client with a bullhorn - services and schedules - what do gyms really need

What Do Gyms Really Need? Services and Schedules

Your clients should determine the services you sell. And their habits and preferences should determine when you offer those services.
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