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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 15

Client results are incredibly valuable for gym owners because if your clients aren’t getting the results they want, they won’t stay long.
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How to Make a Prescription

We call our process of goal-setting, review and refinement the Prescriptive Model. It's key to a gym's success. Here's an overview.
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Daily Directive: Sept. 14

All that matters: what clients want. To succeed, you need to know their goals and show them a clear path to achieving them.
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5 Daily Steps to Build an Excellent Gym—#UNBREAKABLE55

Chris Cooper breaks down the #unbreakable55 challenge and how it will make your business stronger.
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How to Get Better Results For Your Clients

Good results aren't enough to grow your business. You have to keep clients busy and happy—and you must measure what they care about.
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Daily Directive: Sept. 11

Test your marketing plan. Start by reviewing your service to current clients, then workout outward to your plan for paid ads.
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