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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 2

Chris Cooper gives you a six-step plan to get people to pay attention to you, then pay for your fitness services.
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Man drinking coffee and reading 'six steps to build an audience and sell more' on a laptop

6 Steps to Build an Audience and Sell More

It's not enough to wait and hope. Your clients aren't salespeople. You have to take control of the conversation and build your audience.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Sept. 1

Chris Cooper presents an eight-step process for increasing length of engagement through operational excellence.
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8 steps to excellent operations

8 Steps to Excellent Operations for Gym Owners

A great measure of your operational excellence is how long people stay at your gym. Here's how to evaluate and improve length of engagement.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 31

Chris Cooper tells you how to maximize both sides of your business—operations and audience—so you can help more clients and grow.
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Stress, Anxiety and Entrepreneurs: How to Improve Your Mental Health

How to deal with stress and reframe negative emotions into positive outcomes.
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