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A muscular, tattooed Viking poses with an ax on his shoulder and flames behind him.

The Northman, Alexander Skarsgård and Your New Viking Gym Clients

Movie fans want to be as jacked as The Northman. And you know exactly how to help people accomplish that goal at your gym.
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Who’s Actually Joining Gyms: What the Data Says

Here's what two-thirds of your new clients look like.
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A teal and red graphic that says "Pareto plan."

Summit Preview: The Pareto Plan

The Pareto Plan: Chris Cooper teaches gym owners to keep moving forward instead of just staying busy all the time.
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Two people high five atop a mountain peak with a sunset in the background.

2022 Summit Preview: 2 Stages

Chris Cooper presents the lineup for the coaches and owners stages at the 2022 Two-Brain Summit set for June 4-5 in Chicago.
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A closeup of the steel balls of a Newton's cradle, with one ball about to strike another.

2022 Summit Preview: Chris Cooper

How fitness pros around the world can change policy, change health and change lives in more meaningful ways than ever before.
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How to Do It the Right Way in the Gym Business

Chris Cooper used to hate sales. Then he solved the problem of the "slimy salesman" with "Help First."
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