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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Sept. 23

Figure out where your money goes. Are your staff expenses higher than 44 percent? If so, then think about raising your rates.
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Building Careers - paying coaches - woman doing rope exercise while coach urges her on

Building Careers: Paying Coaches

The point of stress for most gym owners comes down to this: How much do I pay my staff?" Here's exactly what to pay fitness coaches.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Sept. 22

Plan to offer high-value services in 2021. If you don't, you'll struggle to create careers because your margins will be too small.
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Hands holding up weights, apple, water bottle, stopwatch - building intrapreneruialism

Building Careers: Intrapreneurialism

The needs of your clients provide opportunities for staff. Here are three service priorities when creating rewarding careers for coaches.
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Image of Laurie Drummond with title text reading "How to Get the Right People in the Right Roles at Your Gym"

How to Get the Right People in the Right Roles at Your Gym

What to look for in a potential hire, red flags to avoid and how to interview well.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Sept. 21

The secret to staffing: build a solid platform, give them opportunities according to their life goals and mentor them to reach their goals.
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