Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

What’s Holding Your Business Back? Here’s the Answer.

What's holding you back from reaching the next level with your gym business? Check your bias.
Read More →
Black steam shoots out of a woman's head as she tries to make a tough decision.

What Gym-Growing Jobs Are You Avoiding—and Why?

Gym owners often avoid doing the things that will actually improve the business. Here's how to get out of the rut and start moving again.
Read More →

More Knowledge Won’t Solve Problems in Your Business

Top performers in every field will not waste their time trying to figure it out when they don't have to; for most gym owners, the solution you need is focus, not more knowledge.
Read More →

ROI: How to Make Money With Every Dollar You Spend

In this episode, Two-Brain Business founder Chris Cooper breaks down the tweaks you can make to your gym business today to improve your ROI tomorrow.
Read More →
A row of soldiers perform push-ups under the supervision of a military fitness evaluator.

Marketing Opportunity: The New U.S. Army Fitness Test

Soldiers and prospective soldiers in the U.S. need to know how to deadlift to pass a new fitness test. Microgym owners can help.
Read More →
Q&A with Chris Cooper

Your Questions Answered: Q&A With Coop

How much content should I be creating? Is Facebook advertising dead? Should I hire a GM? What about supplements? In this podcast, Two-Brain Business founder and CEO Chris Cooper answers your burning questions on a slew of topics.
Read More →