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A frustrated entrepreneur slams his head on the table as he tries to perform a gym valuation.

Gym Valuation Guide: How to Value a Gym and Finance a Purchase

July 30, 2022 Gym Operations
Looking to acquire a fitness business? We present seven gym valuation methods and a host of ways to obtain financing.
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A gym owner uses a laptop and paper form to help a client renew her membership.

Gym Owners: Here’s Proof That You Should Charge More

July 29, 2022 News and Views
Stats confirm that gym owners who get people moving are providing huge value to clients who reduce the national costs of health care.
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A photo of downtown Madison, Wisconsin, with the words "Coop's Madison to-do list."

What Gym Owners Need to do at the 2022 CrossFit Games

July 28, 2022 Personal Development Podcast
It isn't all about the events. Here's what Chris Cooper would do to build his network and his business from Aug. 3 to 7 in Madison.
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Growing Revenue in a Gym

Growing Revenue: Top Tips from High-Earning Gym Owners

July 27, 2022 Selling Gym Memberships
Chris Cooper shares the secrets and inside tips from the Two-Brain gym owners who generated the most revenue in June.
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By the Numbers: High Speed, Low Drag

By the Numbers: High Speed, Low Drag

July 26, 2022 Gym Operations
Chris Cooper explains what fitness businesses with very high revenue and very low expenses all have in common.
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A photo of Two-Brain founder Chris Cooper with the words "staffing problems?"

How to Hire the Perfect People for Your Business

July 25, 2022 Gym Operations Podcast
Want to fill your team with great people who grow your business and make clients happy? Chris Cooper has the plan.
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