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Are You the Media Equivalent of a PT Client Who Cancels Every Day?

Whether you're trying to get fitter or build an audience for your gym business, you need to show up consistently to get results.
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Caffeine and Kilos and Running Two Businesses

How Danny Lehr keeps two businesses thriving—and still makes it home in time for dinner.
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Building the Strongest Women on Earth: Laura Phelps-Stackhouse

Tiffy Thompson talks to the strongest woman in the world.
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Facilitating Major Change: What Is Life Coaching?

A pastor-turned-fitness-coach-turned-life-coach shares his story.
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A muscular, tattooed Viking poses with an ax on his shoulder and flames behind him.

The Northman, Alexander Skarsgård and Your New Viking Gym Clients

Movie fans want to be as jacked as The Northman. And you know exactly how to help people accomplish that goal at your gym.
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Who’s Actually Joining Gyms: What the Data Says

Here's what two-thirds of your new clients look like.
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