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Chris Cooper

How to Buy a Gym (or Sell One)

December 9, 2021 Gym Operations Podcast
Chris Cooper on all the questions you need to ask—and the math you need to do—before you sign on the dotted line.
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A close-up image of a spider's web on a blue background.

Building a Referral Web (That Might Be all the Marketing You Ever Need)

December 9, 2021 Gym Marketing
In the Tinker Phase, you're the connector. Here's how to make local connections that benefit your business—and those around you.
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A man looks up at a graphic on a wall that shows connections between people.

Building a Referral Network in Your Town

December 8, 2021 Gym Marketing
Chris Cooper lays out five steps that will put your business at the center of a web of good will and local awareness.
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A shot of a group of young women meditating during a yoga class.

The Number 1 Thing Yoga Studios Should Sell

December 7, 2021 Vision
Sorry, but it isn't stretchy pants. It's also not goat yoga, mats or teacher training. If you want to succeed, you must sell consistency.
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A word cloud featuring "referral marketing" and associated words and phrases.

Building a Referral Culture: The First Year

December 7, 2021 Gym Marketing
Chris Cooper lays out your annual plan to get your current clients to introduce you to their friends—your next clients.
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Chris Cooper

The Secrets of Exponential Growth in Gyms

December 6, 2021 Gym Marketing Podcast
Coop on what "exponential growth" really looks like in the gym business—and how to achieve it.
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