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Start a Gym: Crossing the Chasm

January 11, 2022 Gym Operations
Starting a business is risky. But you can reduce the risk with a solid plan to bridge the gap between your current life and your perfect day.
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Start a Gym: Chris Cooper’s New How-To Book

January 10, 2022 Gym Operations Podcast
Coop shares a sneak peek of his upcoming book, "Start a Gym."
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The cover of Chris Cooper's new book "Start a Gym."

“Start a Gym”: The New Book From Two-Brain Business

January 10, 2022 Gym Operations
Chris Cooper will tell you how to launch a profitable fitness business and avoid the startup mistakes that can make your dream a nightmare.
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A closeup of a spreadsheet used to track essential gym metrics.

The Business Metrics That Every Gym Owner Should Know

January 8, 2022 Gym Operations
Here are the numbers you need to run a successful fitness business—as well as some gym metrics you can ignore completely.
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An angry gym owner in a yellow headband screams in frustration.

Frustrated, COVID-Weary Gym Owners: Read This

January 7, 2022 News and Views
Your clients need your leadership as the pandemic continues. Here's how to provide it even if you don't feel like a leader right now.
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A young entrepreneur sits at a laptop and wags her finger as she declines to offer a discount to clients.

Yoga No-No: Stop Offering Free or Discounted New-Student Offers

January 6, 2022 Vision
Shannon Brasovan offers an alternative intro that will build long-term relationships and help you establish the value of your service.
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