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A woman lifting weights and the title "State of the Fitness Industry Report."

State of the Industry: The End of n = 1

December 20, 2021 Gym Operations
Our 2021 report contains data from 14,162 gyms—it's the info you need right now. Chris Cooper tells you where to get the free report.
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A yoga teacher on a mat instructs a student during a one-on-one session.

The Why and How of Offering Yoga Privates

December 19, 2021 Selling Gym Memberships
Group yoga classes are your discount offering. Your premium offering? One-on-one sessions. Here's how to make them happen.
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A fitness entrepreneur welcomes clients into a weight room after opening a gym.

Expectations Vs. Reality: What It’s Like to Open a Gym

December 18, 2021 Gym Operations
Opening a gym can be a dream or a nightmare. Here's everything you need to know to start a profitable fitness business.
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A blue graphic showing a globe with the red words "breaking news."

Media Mission: How to Offer Perspective and Connect With New Clients

December 17, 2021 News and Views
The news is full of info, but your clients lack perspective and an action plan. Give them both and help them improve their lives.
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A yoga teacher in purple tights instructs prospective teachers on the king pigeon pose.

Stop Using Yoga Teacher Training Courses to Pay Your Bills

December 16, 2021 Vision
Teacher trainings should be held only in response to clear need. There are much better ways to generate regular revenue!
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Chris Cooper

Top 5 Tactics to Generate Year-End Revenue

December 16, 2021 Gym Operations Podcast
Need some fast cash before the end of the year? Coop's got you covered.
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