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Five stacks of coins of increasing height to symbolize increasing revenue.

State of the Industry: Revenue Opportunities

Chris Cooper presents revenue breakdowns from gyms and explains how gym owners can diversify to make more in 2022.
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The State of the Fitness Industry Report

Data and insight you won't find anywhere else.
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A woman lifting weights and the title "State of the Fitness Industry Report."

State of the Industry: The End of n = 1

Our 2021 report contains data from 14,162 gyms—it's the info you need right now. Chris Cooper tells you where to get the free report.
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A yoga teacher on a mat instructs a student during a one-on-one session.

The Why and How of Offering Yoga Privates

Group yoga classes are your discount offering. Your premium offering? One-on-one sessions. Here's how to make them happen.
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A fitness entrepreneur welcomes clients into a weight room after opening a gym.

Expectations Vs. Reality: What It’s Like to Open a Gym

Opening a gym can be a dream or a nightmare. Here's everything you need to know to start a profitable fitness business.
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A blue graphic showing a globe with the red words "breaking news."

Media Mission: How to Offer Perspective and Connect With New Clients

The news is full of info, but your clients lack perspective and an action plan. Give them both and help them improve their lives.
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