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A shot of a group of young women meditating during a yoga class.

The Number 1 Thing Yoga Studios Should Sell

Sorry, but it isn't stretchy pants. It's also not goat yoga, mats or teacher training. If you want to succeed, you must sell consistency.
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A word cloud featuring "referral marketing" and associated words and phrases.

Building a Referral Culture: The First Year

Chris Cooper lays out your annual plan to get your current clients to introduce you to their friends—your next clients.
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Chris Cooper

The Secrets of Exponential Growth in Gyms

Coop on what "exponential growth" really looks like in the gym business—and how to achieve it.
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A bright blue keyboard button with the words "refer a friend."

Building a Referral Culture

Your clients have friends who would be perfect for your gym—but they won't just appear. Here's how to connect with them.
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The owner of a yoga studio sits at a small desk and reviews financial statements on a laptop.

Yoga Studio Owners: “Money” Is Not a Bad Word

You opened a studio to help people with yoga, but you can't do that if you're stressed out because you just can't pay the bills.
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A angry yoga student sits on her mat and scowls as she holds a bolster around her head.

The Top 5 Things Every Yoga Studio Must Stop Doing

Shannon Brasovan presents a list of common practices that need to be banished from the yoga business for all time.
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