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The Discount Death Spiral: A String of Huge Mistakes

November 22, 2021 Selling Gym Memberships
Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.
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A young male sits on a couch and uses a virtual reality (VR) headset to play a fitness game.

How “Beat Saber” and VR Headsets Might Save the World

November 19, 2021 News and Views
Virtual reality video games have helped a host of people get moving—and some of them might just need a coach.
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Chris Cooper

Chris Cooper’s Best Books of 2021 for Gym Owners

November 18, 2021 Personal Development Podcast
The books that actually made a difference in Coop's business.
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A male personal trainer assists an older female client with a lat pulldown in a gym.

Sickness-Wellness-Fitness: Where Coaching Fits

November 16, 2021 Personal Development
Trainers aren't doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.
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Chris Cooper

How to Prevent Clients From Leaving Over the Holidays

November 15, 2021 Member Retention Podcast
Coop's top tip for keeping clients around during the holidays and out of the black hole of hedonism.
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A man assisting an injured female with an ankle injury in a gym.

Get Therapy out of Your Gym (Seriously)

November 15, 2021 Personal Development
How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.
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