Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

CrossFit Home Office: The Value of Affiliation

Chris Cooper sits down with CrossFit Home Office reps Gary Gaines, Austin Malleolo and Daniel Chaffey to talk about CrossFit affiliation and more.
Read More →
A banana peel sits on a dirty gym floor next to a set of rubber hex dumbbells.

When Staff Screws Up

"No one can do it like I can!" If you've ever said this, it's likely your "incompetent staff members" aren't the problem.
Read More →
A half-open laptop with a magnifying class clamped inside to represent an audit

Crush It in 2022: Audit Your Intake, Sales and Retention Systems

New people are coming to your gym in 2022. Here's how to ensure they find success and become long-term members.
Read More →

How to Screw up and Grow Anyway

Chris Cooper's four-step process for learning from mistakes and doing better next time.
Read More →
A yoga teacher helps a senior student with a pose in a one-on-one session.

How to Add $25,000 to Your Yoga Business Now

A foundations program can improve your bottom line, help instructors earn more and set clients up for long-term success.
Read More →
3D illustration of buying funnel over black background, from leads to prospects to buyers.

The 100-Lead Challenge: Lead Nurture

Leads must trust you before they'll buy from you. Here's how top gym owners use conversations to build relationships with prospects.
Read More →