Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Building a Client-Centric Business

Building a Client-Centric Business: The Key to Success in Service

Chris Cooper gives you a framework to build a client-centric business, using your mission, model and method.
Read More →
A graphic with a small blue person holding a barbell with dollar signs to show sound gym bookkeeping.A graphic with a small blue person holding a barbell with dollar signs to show sound gym bookkeeping.

Profit First for Gym Owners

Everything a gym owner or fitness entrepreneur needs to know about gym bookkeeping, gym accounting and gym profit.
Read More →
A gym owner looks perplexed beside the quote "what did you think would happen?"

“I Told You So” – Gym Owners to Government on Declining Health

After two years of gym closures, it's no surprise people are less fit. Here's how to capitalize when media outlets report the obvious.
Read More →

Ask a Lawyer: 3 Things to Consider When Buying or Selling a Gym

Thinking about buying a gym? While it's easy to get distracted by all the bells and whistles, you really need to ask three major questions first. Gym Lawyers founder Matthew Becker takes you through these questions and explains how the answers can affect the sale of a business.
Read More →

Four Steps to Grow Any Business (Including Yours)

Chris Cooper talks alot about the four phases of entrepreneurship: Founder, Farmer, Tinker and Thief. But to move from one phase to the next, you need to do the following: systemize, optimize, grow and scale.
Read More →
Two blue darts stick out of the bull's eye on a blue and white dartboard.

Your First Goal: $205 Per Member Per Month

Chris Cooper shares the secrets of gym owners whose average revenue per member per month is between $340 and $522.
Read More →