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Artist rendition of COVID-19

11 Things We Learned From COVID (The Fitness Industry’s New Normal)

Chris Cooper's top lessons learned during the COVID crisis.
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Hand overturning FAKE to make FACT - cleaning up fitness business

Cleaning up the Business of Business

Chris Cooper is passionate about mentors and hates unproven gurus. Here's how to tell the difference between the two.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 7

It doesn’t matter which degrees you get. It doesn’t matter which seminars you attend. All that matters is the action you take.
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Action is everything - a goldfish leaping from a small to big bowl

Action Is Everything (Why We Don’t Sell Courses)

A mentor helps you apply knowledge. Without application, all the knowledge and all the courses in the world won't help you.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Oct. 6

With a second COVID shutdown looming, Chris Cooper has a plan to help you stay focused and save your business.
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A boxer punching a bag - the power of focus

The Power of Focus

A mentor's job is really to get you to focus—to help you build a plan, stick to it and take action that improves your business.
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