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The Pre-mortem

The Pre-Mortem: A Critical Annual Exercise for Gym Owners

July 11, 2022 Vision
Chris Cooper gives you three important questions to answer if you want to objectively evaluate your gym business.
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A landscape shot of Venice, Italy, with a billboard that reads "no cheap people."

Why Venice Doesn’t Want Your Gym’s Worst Clients, Either

July 8, 2022 News and Views
One city in Italy is screening its tourists. Are you taking similar steps to attract the right clients to your coaching business?
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Developing Coaches Won't Grow Your Business

Developing Coaches Won’t Grow Your Business

July 7, 2022 Gym Operations Podcast
Simply investing a ton in coach education might be doing your staff a disservice, and is probably harming your business instead of growing it.
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Building a Client-Centric Business: Evolution

Building a Client-Centric Business: Evolution

July 6, 2022 Vision
Chris Cooper explains how methods at his gym have evolved over time to serve clients better, but his mission remains the same.
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Building a Client-Centric Business: The Happy Path

Building a Client-Centric Business: The Happy Path

July 5, 2022 Vision
Walk the Happy Path with Chris Cooper: Here's exactly how to build your processes around your client's journey.
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Building a Client-Centric Business: Mission, Model, Method

Building a Client-Centric Business: Mission, Model, Method

July 4, 2022 Vision
Great gyms put clients' needs first and use any method that provides results. Here's how that works in practice.
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