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When a Client Deadlifts in a Thong and People Are Upset

October 7, 2022 Gym Operations
An Instagram influencer isn't wearing much clothing during training and people are upset. How does a good gym owner solve the problem?
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The Easy Way to Fire a Gym Client

The Easy Way to Fire a Gym Client

October 6, 2022 Gym Operations Podcast
You know that problem client needs to go—so how do you solve the problem without misery? Chris Cooper has a plan for you.
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Not Every Client Is a Good Fit for Your Business

Not Every Client Is a Good Fit for Your Business

October 3, 2022 Member Retention Podcast
By allowing only the best clients into your gym, you'll create a great environment and your stress levels will drop dramatically.
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A closeup image of a very stressed man with his hands on his head.

Your Next Client Is Stressed and Terrified Right Now

September 30, 2022 Gym Marketing
New report suggests your messaging must appeal to consumers who are full of worry and too scared to even walk into a gym.
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Gym Contract Felon

Your Gym Contract Could Make You a Felon: Here’s How to Fix It

September 29, 2022 Gym Operations Podcast
Matthew Becker of Gymlawyers.com explains how to make sure your contracts are up to code and don't get you in legal trouble.
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Realities of Leadership

By the Numbers: Effective Hourly Rate

September 27, 2022 Personal Development
How do gym owners earn from $180 to $867 per hour? Chris Cooper has tips from the entrepreneurs on Two-Brain's August leaderboard.
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