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Daily Directive: Oct. 12
Chris Cooper
October 12, 2020
Gym Operations
Review or start tracking two key gym metrics: your average revenue per member per month and length of engagement.
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The Big Win: When Your Gym Supports Your Lifestyle
Mike Warkentin
October 12, 2020
Vision
How the Boimilas earned freedom of finances and time—and the 2020 Owner Lifestyle Award.
Read More →
By the Numbers: Better Clients
Chris Cooper
October 12, 2020
Selling Gym Memberships
One of the greatest myths in the CrossFit/microgym space: The more clients you get, the more profitable you'll be. It's not true.
Read More →
Daily Directive: Oct. 9
Chris Cooper
October 9, 2020
Vision
A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.
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Why Our Advice Changes
Chris Cooper
October 9, 2020
Vision
Good mentors aren't chained to a particular idea or method. Instead, they evaluate data to find out what's working "right now."
Read More →
Daily Directive: Oct. 8
Chris Cooper
October 8, 2020
Gym Operations
If you’re unprepared for a second COVID shutdown, it will be your fault. Here's exactly how to make it through the next wave of the crisis.
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