Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A photo of the front of the White House in Washington, D.C.

White House to Finally Join Gym Owners in Addressing Health

The Biden-Harris Administration plans to roll out a national fitness and health strategy in September. Gym owners are already at work.
Read More →
A large green orc in armor with the words "Secrets of Monster Revenue."

Secrets of Semi-Private Training and Monster Average Revenue Per Member

Brian Bott's average client pays $426 a month. The secret? Something called "semi-private training." Brian explains on Two-Brain Radio.
Read More →
How to grow in a recession

How to Grow in a Recession

"Antifragility" is the key to thriving in times of stress. Chris Cooper explains the concept and how it applies to your gym business.
Read More →
What to Cut in a Crisis - Large pair of scissors

What to Cut in a Crisis

Your gym business can survive a recession—but you might have to make some tough calls. Here's your plan for managing revenue and expenses.
Read More →
The Shop Feel - Lisa Palmer

“The Shop Feel”: Keys to $340 Average Revenue Per Member

Gym owner and Two-Brain Business Mentor Lisa Palmer topped the Leaderboard this month with a $341/month average revenue per member.
Read More →
Beating the Recession (fist punching)

Beating the Recession

Worried about the economy? High-volume, access-based fitness centers suffer in times of financial crisis. But that’s not our model.
Read More →