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A gym owner uses a laptop and paper form to help a client renew her membership.

Gym Owners: Here’s Proof That You Should Charge More

Stats confirm that gym owners who get people moving are providing huge value to clients who reduce the national costs of health care.
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A photo of downtown Madison, Wisconsin, with the words "Coop's Madison to-do list."

What Gym Owners Need to do at the 2022 CrossFit Games

It isn't all about the events. Here's what Chris Cooper would do to build his network and his business from Aug. 3 to 7 in Madison.
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Growing Revenue in a Gym

Growing Revenue: Top Tips from High-Earning Gym Owners

Chris Cooper shares the secrets and inside tips from the Two-Brain gym owners who generated the most revenue in June.
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By the Numbers: High Speed, Low Drag

By the Numbers: High Speed, Low Drag

Chris Cooper explains what fitness businesses with very high revenue and very low expenses all have in common.
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A photo of Two-Brain founder Chris Cooper with the words "staffing problems?"

How to Hire the Perfect People for Your Business

Want to fill your team with great people who grow your business and make clients happy? Chris Cooper has the plan.
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By the Numbers - Most Revenue in June

By the Numbers: Most Revenue in June

The top revenue-generating gym owners in the world share the secrets behind monthly totals from $48,000 to over $79.000.
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