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What Would a CEO Do?

What Would a CEO Do?

July 14, 2022 Vision
Chris Cooper provides a simple exercise to help upper-level gym owners evaluate their businesses objectively.
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How Two-Brain Prevents Gym Deaths - Skull and Crossbones x'ed out

How Two-Brain Prevents Gym Death

July 13, 2022 Vision
Weak gyms are vulnerable. But strong businesses with sound systems weather storms and allow their owners to build wealth.
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the 6 reasons gyms die

The Six Reasons Gyms Die: Tough Love Alert

July 12, 2022 Vision
Gyms don't die because their clients are stolen or the market is saturated. Chris Cooper gives you the real top 6 reasons gyms go under.
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Two-Brain Awards: Gyms of the Year and Epic Comebacks

July 11, 2022 Gym Operations Podcast
Interviews with the Two-Brain Award winners in the Gym of The Year (Metrics and Culture) and Comeback of the Year categories.
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The Pre-mortem

The Pre-Mortem: A Critical Annual Exercise for Gym Owners

July 11, 2022 Vision
Chris Cooper gives you three important questions to answer if you want to objectively evaluate your gym business.
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A landscape shot of Venice, Italy, with a billboard that reads "no cheap people."

Why Venice Doesn’t Want Your Gym’s Worst Clients, Either

July 8, 2022 News and Views
One city in Italy is screening its tourists. Are you taking similar steps to attract the right clients to your coaching business?
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