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A set of hands type on a keyboard in front of a monitor that reads "set an appointment."

By the Numbers: Getting More Clients—Set Rate

Chris Cooper releases the latest marketing leaderboard and showcases advice from the gym owners who earned a spot on it.
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A personal trainer adjusts a client's elbows to help him perform a sound barbell front squat.

Gym Owners: Don’t Forget About Personal Training. Like, Not Ever.

Even if you love and emphasize group classes, PT can add a ton of revenue to your bottom line and help you serve clients better.
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A photo of smiling gym owner Corey Lapell, featured guest on the Run a Profitable Gym podcast.

Gym Owner Quadruples Salary, Cuts Weekly Hours by 40 Percent

Long-serving gym owner Corey Lapell explains exactly how he changed his business for the better following the 2020 COVID shutdowns.
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A graphic of a target and an upward trending line with the words "Two-Brain Business ROI."

What’s the ROI on Two-Brain Mentorship?

Chris Cooper provides the exact return on investment stats for Two-Brain Business mentorship. (Hint: It's greater than 10x in one year.)
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Free Gym Trials Are 2015. Here’s How to Get High-Value Clients Now.

Free Gym Trials Are 2015. Here’s How to Get High-Value Clients Now.

If you want great clients to stay in your fitness business for years, you need to start offering free consultations.
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A rack of T-shirts with the words "how to get these out of your gym."

4 Essential Tips to Sell More Apparel at Your Gym

Clothing expert Matt Albrizio checks in with hot advice to help you generate a profit on branded T-shirts, hoodies and hats.
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