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A composite photo of a man's face—one side is happy and the other is angry.

Retention Fundamentals: Likable Gym Owners Keep More Clients

March 6, 2023 Personal Development
Everyone forgets this fact: Gym clients won't stay if they don't like you. Chris Cooper has 10 ways to improve your likability.
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A social media influencer films a workout video in a gym.

TikTok and Gym Owners: A High-Speed Entry-Level Guide

March 3, 2023 News and Views
How should a gym owner use the fastest-growing social media platform in the world? Check out these tips and content ideas.
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Behind the Curtain: Biz Secrets of High-Earning Gym Owner

Behind the Curtain: Biz Secrets of High-Earning Gym Owner

March 2, 2023 Gym Operations Podcast
Jodi Butler of Pittsburgh FIT made Two-Brain's leaderboard for net owner benefit in January. Here's how she did it.
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A road leading off into a forest with the word "retirement" written on it.

How to Retire as a Gym Owner (Yes, It Can Be Done)

March 1, 2023 Personal Development
Chris Cooper presents two options available to gym owners and one non-negotiable action you must take to secure your retirement.
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A busy gym owner sits at her laptop and struggles to focus due to many distractions.

Entrepreneurial Distraction: Why Gym Owners Don’t Make $100,000

February 28, 2023 Personal Development
Should you open a second business to make more or double-down on your first business with a precise growth plan?
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A gym owner doing his finances - by the numbers - net owner benefit

Leaderboard: What Top Gym Owners Take Home Each Month

February 27, 2023 Gym Operations
Chris Cooper reveals the top 10 gyms in net owner benefit for January 2023. The top five are over $20,000, and all are over $16,000.
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