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State of the Fitness Industry: 2022

State of the Fitness Industry: 2022

Chris Cooper goes through our industry-defining report and offers his insight into gym business stats you won't see anywhere else.
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The cover of the 2022 Two-Brain Business publication "State of the Industry."

State of the Industry 2022: Data and Proof

Chris Cooper introduces the third edition of Two-Brain's annual report and explains how gym owners can use it to profit in 2023.
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A graphic showing increasing business metrics along a timeline from 2022 to 2023.

2023 Profit Plan: Use Our Data to Grow Your Gym Fast

Mike Warkentin digs into data to show how gym owners can increase revenue and profit by creating or improving a nutrition program.
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What Happens on a Call With a Gym Mentor?

Mike Warkentin talks to gym owner Nate Boley, who explains exactly how he uses a mentor to grow his business, Strength Warehouse.
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When to Listen to Your Clients (and When Not To)

Chris Cooper gives you an exercise to help you identify the select few clients who should instantly get your ear when they have feedback.
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A photo of an empty functional fitness gym with light streaming in through a window.

Poorly Attended Classes Are Costing You a Lot of Money

Here's how to calculate what you make per class—and what to do instead if a time slot is draining money from your gym.
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