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A confused gym owner stands in front of his equipment as he considers what his business is worth.

What’s Your Gym Worth (and Can You Increase That Number)?

March 20, 2023 Gym Operations
Chris Cooper supplies resources to help you perform a gym valuation. He's also got tips you can use to improve the final number.
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A blue graphic representing "email": it shows a blue envelop and lines connected to contacts.

“Email Is for Old People”—and Wealthy Gym Owners

March 17, 2023 News and Views
Would you prefer to battle social-media algorithms or show up in the inboxes of people who already want to buy from you?
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Why 80% of Gym Websites Are Bleeding Leads From the Sales Funnel

Why 80% of Gym Websites Are Bleeding Leads From the Sales Funnel

March 16, 2023 Gym Marketing Podcast
Your website should make money for your gym business. Here's how to improve a site that's not helping you acquire clients.
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A graphic of two people in suits using a lever and fulcrum to lift a large red dollar sign.

How to Use Debt to Buy a Gym: Finance Secrets for Gym Owners

March 15, 2023 Vision
The world’s wealthiest people use financial leverage to build businesses. Here's how to get cash and avoid making bad debt decisions.
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A closeup image of a control panel with fingers turning a dial to increase the reading on a cash-flow guage.

5 Ways to Make Money Fast Without Hurting Your Gym

March 14, 2023 Selling Gym Memberships
You can generate cash and put your fitness business in a death spiral. Or you can use these low-risk, high-reward, tried-and-true tactics.
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How to Get Cash Fast (Without Destroying Your Gym)

How to Get Cash Fast (Without Destroying Your Gym)

March 13, 2023 Gym Operations Podcast
Every business needs a cash infusion at some point. Chris Cooper maps out the financial traps and the risk-free paths to quick money.
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