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Using Teams and Team Leaders in Your Business - chalk drawing of a leader propelling the team upward

By the Numbers: February 2023 ARM Leaderboard

Gyms with average revenue per member of $377 or more? Here's how the owners on our February leaderboard made it happen.
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A confused man sits at a bench-press station in a gym.

Surge Pricing and Microgyms: Charge More for 5-p.m. Classes?

Some businesses are experimenting with variable rates. Should you? Mike Warkentin says there are better ways to make money in a microgym.
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From “We Didn’t Make Anything” to Top-Earning Gym Owner

From “We Didn’t Make Anything” to Top-Earning Gym Owner

Former model Chad Pinther explains how he built a strong gym that allows him to get off the road and spend more time with his family.
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A red and white "for sale" sign hangs on the door of a gym business.

When to Sell Your Gym

Sometimes you should offload a gym and get out of the fitness business. But, before you do, Chris Cooper has a message for you.
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Stacks of dumbbells of increasing size, with an arrow and the words "your gym's value."

How to Increase the Value of Your Gym

In just 6 months, you can improve your fitness business dramatically. Chris Cooper lays out 7 ways to make it happen.
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What's Your Gym Worth—and Should You Sell It?

What’s Your Gym Worth—and Should You Sell It?

Chris Cooper explains how to calculate and increase the value of your gym. Then he'll tell you if you should put it on the market.
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