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Connections: Grow Your Network at the Two-Brain Summit

If you want to befriend or partner with driven, positive people, you need to go where they are. So join top gym owners in Chicago this June.
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A graphic showing a person pushing one coin into a box labeled "ROI" to generate a stream of coins coming out the other side.

How to Make Money at the Two-Brain Summit

Chris Cooper gives up a secret tactic he uses at every single live event to make sure he more than pays for the cost of the ticket.
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Fired up About Fitness: The 2023 Two-Brain Summit

On June 3 and 4, the world's best gym owners and trainers will meet in Chicago. Here are the business and coaching experts who will speak.
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A large group of gym owners cheers at the 2022 Two-Brain Summit in Chicago.

Two-Brain Summit Preview: Connect and Grow Your Gym

Chris Cooper checks in with a full preview of the 2023 Two-Brain Summit for gym owners and coaches, to be held June 3-4 in Chicago.
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A photo of the pool and spa area of a high-end wellness facility.

New York Times Down on High-End Gyms and Premium Services?

Is it wrong for gym owners to target perfect clients who see value in what the gym is offering? Mike Warkentin says "no!"
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You know the scenario: An athletic gym owner spends a lot of time training for fitness competitions. So what happens to the business? Does it lumber along and eventually crumble because the owner's attention is elsewhere? Or can some owners divide their focus and achieve competition goals while building thriving businesses? Can Competitive Athletes Build Successful Gym Businesses?

Can Competitive Athletes Build Successful Gym Businesses?

Chris Cooper digs into the question with two gym owners: eight-time CrossFit Games competitor Travis Mayer and Taryn Dubreuil.
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