Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Ask Coop Anything: Chris Answers Top Questions About Mentorship

Ask Coop Anything: Chris Answers Top Questions About Mentorship

Chris Cooper answers your burning questions. If you've ever wondered what mentorship is all about, this is the show for you.
Read More →
Four happy gym staff members exchange high fives.

How to Be a CEO: Leading the Four Personalities on Your Team

Different staff members require different leadership styles. Here's how to inspire the different personalities on your team.
Read More →
A tailor stands in his workshop and reviews designs for clothing.

The Four Personalities: Tailored Coaching and Programming

If you instruct all members the exact same way, you won't connect with everyone. Here's how to develop your "personal touch."
Read More →
The Four Personalities You’ll Find in Your Gym (and How to Serve Them)

The Four Personalities You’ll Find in Your Gym (and How to Serve Them)

Chris Cooper and Brian Bott explain how to sell, coach and manage the various types of people you'll meet as a gym owner.
Read More →
On a grey background, a mixed group of four smiling people.

Sales Secrets: The Four Personalities in Your Gym

Most people fall into four categories. If you know how to interact with each type of person, you'll succeed in the sales office.
Read More →
A photo of a car speeding down an open highway at sunset.

The Low-Stress, High-Speed Path to Earning $100,000 From Your Gym

Intimidated by the thought of finding 300, 400 or 500 clients for your gym? Here's exactly why you only need 150 to make a six-figure income.
Read More →