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RampUp: Systems for Success as a Gym Owner

The first phase of Two-Brain mentorship is all about learning and then building the structures that will support your gym for decades.
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Mentorship FAQ: Coop's Got the Answers You Need

Mentorship FAQ: Coop’s Got the Answers You Need

What can you expect in terms of ROI? How do we match you up with a mentor? Can you change mentors? Coop hits these and many more!
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How Mentorship Works: Are You Ready for Rocket Fuel?

Some gym owners aren't ready to work with a mentor. Here's how to know if you've got what it takes to build a booming fitness business.
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A teenaged boy smiles as he rides an exercise bike in a large fitness facility.

Free Access for Kids? Not a Good Idea at Your Gym.

Planet Fitness is offering free training for teens from mid-May to Aug. 31. Two-Brain has better ways to grow kids programs at microgyms.
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Semi-Private Training: How Coaches Can Earn $80 or More Per Hour

Semi-Private Training: How Coaches Can Earn $80 or More Per Hour

Brian Bott lays out a warp-speed implementation plan to help coaches offer a high-value service and build a long-term career in fitness.
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The Five Pillars of Retention: Consistency and Referrals

To maximize retention in your gym, every client must have the exact same experience. If they do, they'll tell their friends.
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