Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

An image of a divided highway leading to a larger city.

Fitness Entrepreneurs: To Go Faster, Stay in Your Lane

Entrepreneurial distraction is real. If you start working outside your area of expertise, you might find yourself lost, broke and frustrated.
Read More →
A close-up image of two rubber ducks; one is yellow and one is pink.

Economies of Scale: When It’s Smart to Replicate Your First Gym

If you want to double down on a gym business, Chris Cooper has a plan that will ensure you don't reproduce fatal mistakes.
Read More →
Gym Owners: How to Expand Your Empire and Scale Up

Gym Owners: How to Expand Your Empire and Scale Up

Want to become a millionaire gym owner and build a lasting legacy? Use a four-stage approach: systemize, optimize, grow and scale.
Read More →
A closeup image of a hammer on top of a stack of U.S. $100 bills.

The Second Gym: Buy Another or Build From Scratch?

If you want to expand your gym empire, Chris Cooper has some critical questions you must answer before taking the plunge.
Read More →
A closeup of a woman facing a robot with eerie green and red lighting.

You Vs. FitnessAI: How to Win the War With the Machines

AI trainers want your clients. But if you build strong personal relationships, you'll keep the bots at bay and improve gym retention.
Read More →

Simple Gym Sales Tips: Boost Your Close Rate Today!

Nate Muller earned a spot on all three of our marketing leaderboards for May 2023. And he isn't keeping his secrets to himself.
Read More →