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A young athlete in a gym reviews his progress toward goals with a trainer who is holding a laptop.

The First 90 Days: Turn off Autopilot and Review Client Progress

April 19, 2023 Member Retention
Regular conversations lead to deeper relationships with clients. A short conversation and then silence? That relationship is going to end.
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On a blue background, icons with question marks surround a magnifying glass focused on an icon with a light bulb.

The First 90 Days: You Sell Solutions, Not Workouts

April 18, 2023 Selling Gym Memberships
Clients don't come to you to squat and sweat. They come to you because you can help them accomplish their goals.
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Red-Alert Retention: The A+ Plan for a Client’s First 90 Days

Red-Alert Retention: The A+ Plan for a Client’s First 90 Days

April 17, 2023 Member Retention Podcast
If you want to dramatically improve your gym business quickly, create a client journey and make the first 3 months absolutely perfect.
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On a white background, a closeup of a hand holding a marker—the words "what is your why?" are written in black.

The First 90 Days: What if You Knew Every Client’s Why?

April 17, 2023 Member Retention
Chris Cooper explains how motivational interviewing can help you connect with people and build relationships that last for years.
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On a white background, a manila folder full of documents with a "top secret" label.

Retention Secrets From the World’s Best Gym Owners

April 14, 2023 News and Views
We polled top fitness entrepreneurs to find out what they pay client success managers and what duties they assign to them.
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Unlikable Gym Owners: Don’t Do This Stuff!

Unlikable Gym Owners: Don’t Do This Stuff!

April 13, 2023 Personal Development Podcast
Get this: Clients won't stay if they don't like you—even if you're a great coach. Chris Cooper and Mike Warkentin discuss.
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