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Buy Vs. Build: Two Ways to Expand Your Gym Empire

Buy Vs. Build: Two Ways to Expand Your Gym Empire

Chris Cooper talks to three experienced gym owners about the pros and cons of starting new locations or buying gyms to expand.
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Fitness Entrepreneurs: To Go Faster, Stay in Your Lane

Entrepreneurial distraction is real. If you start working outside your area of expertise, you might find yourself lost, broke and frustrated.
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A close-up image of two rubber ducks; one is yellow and one is pink.

Economies of Scale: When It’s Smart to Replicate Your First Gym

If you want to double down on a gym business, Chris Cooper has a plan that will ensure you don't reproduce fatal mistakes.
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Gym Owners: How to Expand Your Empire and Scale Up

Gym Owners: How to Expand Your Empire and Scale Up

Want to become a millionaire gym owner and build a lasting legacy? Use a four-stage approach: systemize, optimize, grow and scale.
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A closeup image of a hammer on top of a stack of U.S. $100 bills.

The Second Gym: Buy Another or Build From Scratch?

If you want to expand your gym empire, Chris Cooper has some critical questions you must answer before taking the plunge.
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A closeup of a woman facing a robot with eerie green and red lighting.

You Vs. FitnessAI: How to Win the War With the Machines

AI trainers want your clients. But if you build strong personal relationships, you'll keep the bots at bay and improve gym retention.
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