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A photo of the pool and spa area of a high-end wellness facility.

New York Times Down on High-End Gyms and Premium Services?

Is it wrong for gym owners to target perfect clients who see value in what the gym is offering? Mike Warkentin says "no!"
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You know the scenario: An athletic gym owner spends a lot of time training for fitness competitions. So what happens to the business? Does it lumber along and eventually crumble because the owner's attention is elsewhere? Or can some owners divide their focus and achieve competition goals while building thriving businesses? Can Competitive Athletes Build Successful Gym Businesses?

Can Competitive Athletes Build Successful Gym Businesses?

Chris Cooper digs into the question with two gym owners: eight-time CrossFit Games competitor Travis Mayer and Taryn Dubreuil.
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A closeup of a finger stopping a sequence of dominoes from continuing to demonstrate stalled progress.

4 More Surefire Ways to Kill Gym Growth Dead

Chris Cooper has a four-step action plan if you want to run a business into the muck. (Reality: Some people do this stuff by accident.)
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4 Surefire Ways to Stop Your Gym From Growing

Chris Cooper presents a thought exercise that will help you focus on the things that will improve your fitness business.
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In a gym, the owner's leg is chained to a squat rack, preventing forward movement.

How to Stop Your Gym From Growing

Chris Cooper presents an exercise that will help you avoid making huge mistakes that can badly damage your fitness business.
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A smiling woman in a purple top eat a protein bar after a training session in a gym.

News Review: Lock up Protein Bars and Add Tax to Supplements?

Author of a new study suggests more regulations are needed on common fitness supplements—Mike Warkentin disagrees.
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