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In a sea of grey pawns, a red magnet attracts a cluster of gold pawns.

How Many Gym Clients Can You Get—And Keep?

May 1, 2023 Member Retention
To boost client totals at your gym, you must onboard new members properly. If you don't, your new additions will soon be alumni.
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An upset gym owner stands in front of a graph that shows sharp financial declines.

How I Ran Fitness Competitions and Worked for $0 an Hour

April 28, 2023 News and Views
Mike Warkentin shares his expensive mistakes as an inexperienced gym owner and points you to a path that will result in profit.
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Two-Brain Summit Preview: Jason Khalipa and Virtuosity in the Gym Business

Two-Brain Summit Preview: Jason Khalipa and Virtuosity in the Gym Business

April 27, 2023 Personal Development Podcast
CrossFit Games legend and gym owner Jason Khalipa offers a sneak peak at his presentations for the 2023 Two-Brain Summit in Chicago.
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A bright yellow pin on a calendar marks the date of a special fitness competition.

The Super-Special Quarterly Events Calendar for Maximum Retention

April 26, 2023 Member Retention
Chris Cooper lays out a four-event plan you can use to fire up your clients, create good vibes and encourage regular training.
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A mixed group of happy gym clients participate in a fun outdoor running race.

Special Events and Retention: 8 Simple Steps to Success

April 25, 2023 Member Retention
Chris Cooper serves up a plan to keep gym clients engaged without adding a ton of extra work to your to-do list.
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"This is Spartan!" (and DEKA): Joe De Sena

“This is Spartan!” (and DEKA): Joe De Sena

April 24, 2023 Podcast Selling Gym Memberships
Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.
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