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Two red darts in the red bull's eye of a target with black and white rings.

Thrilled Clients Pay More if Gyms Do These 2 Things

March 28, 2023 Selling Gym Memberships
Value has 5 parts. Chris Cooper lays out the first two and explains how you can shift your focus to create incredible value for gym clients.
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Secrets From Gyms That Earn $375+ Per Client Per Month

Secrets From Gyms That Earn $375+ Per Client Per Month

March 27, 2023 Gym Operations Podcast
Chris Cooper reveals the February 2023 leaderboard for average revenue per member per month—from USD$377 to $812.
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Using Teams and Team Leaders in Your Business - chalk drawing of a leader propelling the team upward

By the Numbers: February 2023 ARM Leaderboard

March 27, 2023 Gym Operations
Gyms with average revenue per member of $377 or more? Here's how the owners on our February leaderboard made it happen.
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A confused man sits at a bench-press station in a gym.

Surge Pricing and Microgyms: Charge More for 5-p.m. Classes?

March 24, 2023 News and Views
Some businesses are experimenting with variable rates. Should you? Mike Warkentin says there are better ways to make money in a microgym.
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From “We Didn’t Make Anything” to Top-Earning Gym Owner

From “We Didn’t Make Anything” to Top-Earning Gym Owner

March 23, 2023 Personal Development Podcast
Former model Chad Pinther explains how he built a strong gym that allows him to get off the road and spend more time with his family.
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A red and white "for sale" sign hangs on the door of a gym business.

When to Sell Your Gym

March 22, 2023 Gym Operations
Sometimes you should offload a gym and get out of the fitness business. But, before you do, Chris Cooper has a message for you.
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