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A 3D rendering of an AI robot visualizing a web of big data connections.

AI: Don’t Produce 1 Million Blogs No One Will Read

Even if ChatGPT creates the content, you, the gym owner, must make sure prospective clients consume it and engage with it.
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A drawing of a tired businessperson carrying a large, leaky money bag labeled "debt."

CEBA Solution: Hope for Gym Owners as Loan Deadline Nears

If you're worried about repaying pandemic loans, Mike Warkentin has some stats that will show you a light at the end of the tunnel.
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Gym Marketing Masterclass: Your Funnels in Detail

Gym Marketing Masterclass: Your Funnels in Detail

Colm O'Reilly presents the four major marketing funnels fitness entrepreneurs need to build to ensure a steady stream of quality clients.
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Essential Gym Marketing Funnels: Paid Ads

Paid ads aren't an art; they're a science. If you use them correctly, they can bring you a steady stream of high-value clients.
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A smiling gym owner takes a selfie with happy clients on treadmills behind her.

Essential Gym Marketing Funnels: Organic Social Media

Social media isn't enough to replace "real content," but it can serve as a "sample tray" to get people to consume your real content.
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A closeup image of a bright yellow megaphone with all sorts of business terms written on a yellow background behind it.

Essential Gym Marketing Funnels: The Content Funnel

If you're not producing daily content, people will choose the gym owners who are. Here's how to ensure prospective clients hear your story.
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