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The Client-Centric Business: Being Paid to Solve Problems

The Client-Centric Business: Being Paid to Solve Problems

September 4, 2023 Podcast Vision
To run a great gym, address the four M's: define your mission, use a strong model, pick a solid fitness method and create media regularly.
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A closeup image of a compass with the needle pointing north to the word "purpose."

Building a Client-Centric Business: The Mission

September 4, 2023 Vision
What do you want your clients to achieve? If you don't have an answer, take a few minutes to decide on your mission for your gym.
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A backlit photo of a man standing with his arms outstretched and the setting sun behind him.

3 Essential Revelations for Microgym Owners

September 1, 2023 News and Views
Mike Warkentin presents three ideas that will change your approach to business—unless you miss Revelation Number 2.
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From Burned-Out Gym Owner to $469 Average Revenue Per Member

August 31, 2023 Podcast Selling Gym Memberships
Tina Selix was on a path out of the fitness industry. Now she's rejuvenated and on track to increase annual sales by over $35,000.
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A close-up image of a white-gloved hand holding a silver platter with a card labeled "VIP."

Some People Want More: The Case for High-Value Gym Packages

August 30, 2023 Selling Gym Memberships
Some of your clients need more help. Offering premium services isn't being a slimy salesperson—it's being a responsible coach.
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A graphic showing a grocery bag with a big red arrow overtop of it to represent inflation.

How to Beat Inflation by Increasing Average Revenue Per Member

August 29, 2023 Gym Operations
Everything is more expensive. Chris Cooper explains how you can ensure your business and family don't fall behind inflation.
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