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Lighthouse and fishermen's cottages in the night on an island in The Netherlands. A path is leading up the dunes towards a lighthouse.

Being the Best: Longstanding Lighthouses of Excellence

June 6, 2023 Vision
When you've earned the label "best gym in town," the best clients will seek you out. So don't worry about that new gym down the street.
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Why It’s 10 Times Better to Be the Best Gym in Town

Why It’s 10 Times Better to Be the Best Gym in Town

June 5, 2023 Podcast Vision
If you work hard to earn the Number 1 spot, you can expect better retention, easier acquisition of high-quality members and more profit.
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A closeup image of a black dial labeled "quality"; the dial is set to "high."

Does Being the Best Gym Owner Really Matter?

June 5, 2023 Vision
Chris Cooper explains how overall excellence in the fitness industry has dramatic effects–especially on client length of engagement.
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A smiling fitness coach bumps fists with a personal training client in a gym.

The Simple Path to $86,000 as a Coach or $107,000 as a Gym Owner

June 2, 2023 News and Views
Mike Warkentin explains exactly how a two-service offering can result in great careers for trainers and increased gym profitability.
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How This Gym Owner Generated $57,000 in Monthly Revenue With No Ad Spend

June 1, 2023 Gym Operations Podcast
Tommy Alfinito's retention and referral network are so strong he spends $0 on ads and only has to work four hours a month on his gym.
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A closeup of a small teeter-totter with a stack of coins on one side of the fulcrum and a finger on the other side.

Bulking Season: Tipping Points That Erase Your Gym’s Profit

May 31, 2023 Gym Operations
Why do some large gyms fail to turn a profit? Chris Cooper has the answer and a plan to help you avoid profit-killing mistakes.
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