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An illustration of a person using a large red wrench to fix a pipe connected to a large funnel.

Essential Gym Marketing Funnels: The Referral Funnel

September 11, 2023 Selling Gym Memberships
Successful gyms have up to four marketing funnels working for them all the time—and the referral funnel is a gold mine.
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Young adult woman is working with a laptop in a multi functional space while other people are training in the background.

Co-Working Spaces in Gyms: A Good Idea?

September 8, 2023 News and Views
New Wall Street Journal article says gyms can double as offices for members who need a place for remote work.
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Gyms in Legal Trouble: Listen and Limit Liability

Gyms in Legal Trouble: Listen and Limit Liability

September 7, 2023 Gym Operations Podcast
Gym-owning lawyer Matthew Becker gives you simple steps to protect your business from getting headlines for all the wrong reasons.
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A photograph from behind a camera as a gym owner makes a video about the value of biceps curls.

Building a Client-Centric Business: The Media

September 7, 2023 Vision
Every company is a media company now. You have to talk about your fitness business constantly or you'll be invisible.
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A class of diverse people doing Pilates exercises on Reformer beds in a studio.

Building a Client-Centric Business: The Method

September 6, 2023 Vision
Now that you've defined your mission and chosen a model, it's time to choose a method. This is the easy part—and the fun part.
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A closeup of meshing gears, with one labeled "business" and the other labeled "model."

Building a Client-Centric Business: The Model

September 5, 2023 Vision
Do you need 400 clients to earn a good living as a microgym owner? No, you definitely don't. Chris Cooper has the proof.
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