Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A group of people work out with assorted equipment in a busy gym.

By the Numbers: 723 Clients at Our Top Microgym!

Chris Cooper reveals the August 2023 client-count leaderboard and shares tips from the gym owners who earned Top 10 spots.
Read More →
A large collection of social-media icons—happy faces, hearts and blue thumbs-up symbols.

When Your Social Posts Generate 100 Likes and No New Clients

Mike Warkentin lists the things your social-media posts should do if you're trying to use content to get new members for your gym.
Read More →
AI Content Creation: What Gym Owners Need to Know

AI Content Creation: What Gym Owners Need to Know

Chris Cooper offers tips for AI mastery, explains how you can misuse ChatGPT, and tells you how AI can be part of your marketing funnel.
Read More →
A graphic showing a human hand and a robot hand touching a glowing sphere at the same time.

Why Your AI Funnel Is Worthless Without a Skilled Human

You can generate all the AI content you want. You're still going to have to learn how to solve problems for clients and close sales.
Read More →
Close-up photo showing a touchscreen monitor: A woman’s hand is typing questions and an AI chatbot is answering.

AI: Let the Robots Write the Gym Blogs? Yes, But…

The best AI-produced content is useless if you don't commit to publishing regularly on all your platforms.
Read More →
Email Isn't Dead: Starting Conversations That Lead to Sales at Your Gym

Email Isn’t Dead: Starting Conversations That Lead to Sales at Your Gym

Chris Cooper explains how he used daily email conversations to build his businesses. You can use the same plan to grow your gym.
Read More →