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A yellow sticky note beside a calculator with "$1 million" written on it.

Entrepreneurs: Why $1 Million Isn’t Enough to Retire

June 20, 2023 Vision
Chris Cooper explains why wealth is essential if you ever want to retire from the fitness business and enjoy your golden years.
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Millionaire Gym Owner: Why Should Fitness Entrepreneurs Be Wealthy?

Millionaire Gym Owner: Why Should Fitness Entrepreneurs Be Wealthy?

June 19, 2023 Personal Development Podcast
Chris Cooper explains how wealthy gym owners can drive the economy, create jobs and improve the communities they live in.
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A series of wood blocks that spell "wealth," with stacks of coins on top of them.

What Is Wealth? (And Why Gym Owners Should Pursue It.)

June 19, 2023 Vision
Wealth is freedom. And when gym owners have freedom and stability, they do incredible things for their communities.
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A photo of 600 gym owners and coaches in front of the Crowne Plaza in Chicago during the 2023 Two-Brain Summit.

$100 Million in Revenue and 100,000 Clients Served

June 16, 2023 Vision
About 600 people attended our 2023 summit in Chicago. Here's what those fitness entrepreneurs have accomplished as a group.
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How to Use Other People’s Fitness Events to Make Money

How to Use Other People’s Fitness Events to Make Money

June 15, 2023 Gym Marketing Podcast
If hosting competitions stresses you out, Chris Cooper has the plan you need to partner with other event organizers so everyone wins.
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A group class - Fill it or Kill it: what to do with that tiny class

How to Kill Poorly Attended Classes That Actually Cost You Money

June 14, 2023 Gym Operations
That "group class" with two clients? Get rid of it. Chris Cooper tells you exactly how to make changes to the class schedule at your gym.
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