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On a blue background, the words "Website ROI Breakdown."

Measuring ROI: Is Your Gym Website Working?

Your website isn't a work of art. It has one purpose: Help you acquire gym clients. Here's how to figure out if it's doing that.
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Marketing Metrics: How to Measure and Improve Them

Gym Marketing Metrics: How to Measure and Improve Them

Chris Cooper serves up sales stats from real gyms and gives you tactical tips to help you improve your set show and close rates.
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A closeup image of a chalkboard showing a sales funnel with a calculation-filled notepad next to it.

Marketing Math: Our May Leaders for Set, Show and Close Rates

Want to improve your lead flow? Check out these tips and stats from the microgym owners who close more sales than anyone else.
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A huge group of gym owners smile outside the hotel at the Two-Brain Summit in Chicago.

In His Own Words: Gym Owner Vel Bates on a Year of Mentorship

What can you accomplish in 12 months with guidance from a mentor? Check out this video featuring Vel Bates of 3D Fitness.
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Making Millions From Your Gym: Coop Answers Your Questions

Making Millions From Your Gym: Coop Answers Your Questions

How do you become a millionaire gym owner? There are three paths. Chris Cooper lays them out and answers your questions.
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A line of wooden blocks with arrows on them diverges into to separate lines moving in different directions.

Two Paths to Wealth and Security for Gym Owners

Two-Brain gym owners have found many ways to secure their retirements. Here are two: real estate and investing.
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