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Hard Truths if You Want to Serve 1,000 Clients

October 6, 2023 News and Views
Mike Warkentin reveals what he learned after talking to a gym owner with more than 1,100 clients and 50 staff members.
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Help First: The Idea That Changes Every Gym Owner's Approach to Marketing

Help First: The Idea That Changes Every Gym Owner’s Approach to Marketing

October 5, 2023 Gym Marketing
If you think of selling as pushing people to buy unneeded things, you're going to struggle to make sales. Here's how to reframe it.
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A gym owner in a black shirt starts a conversation with a woman walking on a treadmill in his gym.

Retention and Reacquisition: Do You Talk to Current and Former Clients?

October 4, 2023 Selling Gym Memberships
Want to improve retention and re-engage departed clients? Chris Cooper has a simple plan that will produce measurable results.
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Conversation Marketing: New Sign-Ups in 4 Simple Steps

October 3, 2023 Selling Gym Memberships
Can you acquire new gym members by talking to people? Yes! Chris Cooper lays out the steps you must follow to chat and grow your gym.
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Conversation Marketing: How to Chat and Grow Your Gym

Conversation Marketing: How to Chat and Grow Your Gym

October 2, 2023 Gym Marketing
Chris Cooper explains exactly how to bridge the huge gap between advertising and sales by starting conversations.
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A chalkboard drawing of two outlined heads in conversation—one contains a brain and the other contains a heart.

Conversation Marketing: Winning Hearts and Minds

October 2, 2023 Gym Marketing
Want to sell anything? You need to start conversations. Connecting to people will help you bridge the gap between advertising and sales.
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