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Economies of Scale: When It’s Smart to Replicate Your First Gym

July 4, 2023 Gym Operations
If you want to double down on a gym business, Chris Cooper has a plan that will ensure you don't reproduce fatal mistakes.
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Gym Owners: How to Expand Your Empire and Scale Up

Gym Owners: How to Expand Your Empire and Scale Up

July 3, 2023 Personal Development Podcast
Want to become a millionaire gym owner and build a lasting legacy? Use a four-stage approach: systemize, optimize, grow and scale.
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A closeup image of a hammer on top of a stack of U.S. $100 bills.

The Second Gym: Buy Another or Build From Scratch?

July 3, 2023 Gym Operations
If you want to expand your gym empire, Chris Cooper has some critical questions you must answer before taking the plunge.
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A closeup of a woman facing a robot with eerie green and red lighting.

You Vs. FitnessAI: How to Win the War With the Machines

June 30, 2023 News and Views
AI trainers want your clients. But if you build strong personal relationships, you'll keep the bots at bay and improve gym retention.
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Simple Gym Sales Tips: Boost Your Close Rate Today!

June 29, 2023 Podcast Selling Gym Memberships
Nate Muller earned a spot on all three of our marketing leaderboards for May 2023. And he isn't keeping his secrets to himself.
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Hard Gym Truth: If You Can’t Sell Them, You Can’t Save Them

June 28, 2023 Selling Gym Memberships
You might be the greatest coach in the history of fitness. But if people don't buy your coaching, you can't help them become healthier.
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