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The Four Personalities: Tailored Coaching and Programming

July 11, 2023 Member Retention
If you instruct all members the exact same way, you won't connect with everyone. Here's how to develop your "personal touch."
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The Four Personalities You’ll Find in Your Gym (and How to Serve Them)

The Four Personalities You’ll Find in Your Gym (and How to Serve Them)

July 10, 2023 Personal Development Podcast
Chris Cooper and Brian Bott explain how to sell, coach and manage the various types of people you'll meet as a gym owner.
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Sales Secrets: The Four Personalities in Your Gym

July 10, 2023 Selling Gym Memberships
Most people fall into four categories. If you know how to interact with each type of person, you'll succeed in the sales office.
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The Low-Stress, High-Speed Path to Earning $100,000 From Your Gym

July 7, 2023 News and Views
Intimidated by the thought of finding 300, 400 or 500 clients for your gym? Here's exactly why you only need 150 to make a six-figure income.
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Buy Vs. Build: Two Ways to Expand Your Gym Empire

Buy Vs. Build: Two Ways to Expand Your Gym Empire

July 6, 2023 Podcast Vision
Chris Cooper talks to three experienced gym owners about the pros and cons of starting new locations or buying gyms to expand.
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Fitness Entrepreneurs: To Go Faster, Stay in Your Lane

July 5, 2023 Vision
Entrepreneurial distraction is real. If you start working outside your area of expertise, you might find yourself lost, broke and frustrated.
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