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A closeup image of various signs offering discounts and specials.

Denying Discounts: A Short Guide for Gym Owners

October 24, 2023 Selling Gym Memberships
Gym owners are often asked to cut their rates. Here's exactly what to say when the next person asks you for 10 percent off—or more.
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The 2023 Black Friday Survival Guide for Gym Owners

The 2023 Black Friday Survival Guide for Gym Owners

October 23, 2023 Podcast Selling Gym Memberships
Tempted to slash prices this fall? It's a trap! Chris Cooper lays out your plan to create value when everyone else is offering discounts.
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A graphic showing the Grim Reaper walking through a cemetery.

How to Kill Your Gym: The Paid-in-Full Discount

October 23, 2023 Selling Gym Memberships
Pay up front for the year and get two months free? Don't do it. Here's exactly what will happen to your gym if you do.
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A closeup picture of a mechanic using a ratchet to repair a car engine.

How Long Does It Take to Fix a Gym?

October 20, 2023 News and Views
If you do the right things, you can expect to see dramatic improvements in your fitness business in just 12 weeks.
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How Chris Cooper Saved His Own Gym in 2023

How Chris Cooper Saved His Own Gym in 2023

October 19, 2023 Podcast Vision
Coop puts the Two-Brain program to the ultimate test: He personally uses it to revitalize his longstanding gym in Sault Ste. Marie, Canada.
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How to Break Down and Solve Every Problem in Your Gym

How to Break Down and Solve Every Problem in Your Gym

October 16, 2023 Personal Development Podcast
Big messes are overwhelming. Here's how to analyze problems and then make a step-by-step plan to move your gym business forward.
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