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Email Isn't Dead: Starting Conversations That Lead to Sales at Your Gym

Email Isn’t Dead: Starting Conversations That Lead to Sales at Your Gym

Chris Cooper explains how he used daily email conversations to build his businesses. You can use the same plan to grow your gym.
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A 3D rendering of an AI robot visualizing a web of big data connections.

AI: Don’t Produce 1 Million Blogs No One Will Read

Even if ChatGPT creates the content, you, the gym owner, must make sure prospective clients consume it and engage with it.
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A drawing of a tired businessperson carrying a large, leaky money bag labeled "debt."

CEBA Solution: Hope for Gym Owners as Loan Deadline Nears

If you're worried about repaying pandemic loans, Mike Warkentin has some stats that will show you a light at the end of the tunnel.
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Gym Marketing Masterclass: Your Funnels in Detail

Gym Marketing Masterclass: Your Funnels in Detail

Colm O'Reilly presents the four major marketing funnels fitness entrepreneurs need to build to ensure a steady stream of quality clients.
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A graphic showing a finger about to click a computer screen with a graphs of sales and advertising metrics.

Essential Gym Marketing Funnels: Paid Ads

Paid ads aren't an art; they're a science. If you use them correctly, they can bring you a steady stream of high-value clients.
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A smiling gym owner takes a selfie with happy clients on treadmills behind her.

Essential Gym Marketing Funnels: Organic Social Media

Social media isn't enough to replace "real content," but it can serve as a "sample tray" to get people to consume your real content.
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