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An graphic showing an arm holding a red bag of money with bills leaking out the bottom.

Are Group Classes Costing You Money? Here’s How to Find Out.

Chris Cooper guides you through simple calculations that will tell you the best way to spend your precious time as a gym owner.
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Are Your Group Classes Costing You Money? Calculations and Solutions.

Are Your Group Classes Costing You Money? Calculations and Solutions.

Simple math will tell you if that under-attended slot needs to die. And Chris Cooper will tell you how to kill it without angering members.
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Six gym members perform pull-ups in a group class at a functional fitness facility.

Hard Gym Data: The Ideal Size for Group Classes Is 7-12 People

Want better retention and adherence rates in your gym? Chris Cooper rolls out the data entrepreneurs need to hold onto their fitness clients.
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A close-up image of a glass of whiskey and ice on top of an oak barrel.

Sipping on Systems With Jersey’s Gym-Owning Whiskey Distiller

Tommy Alfinito only works about four hours a month at his profitable gym. Here's how he found the freedom to open a distillery on the side.
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Are Your Group Classes Costing You Money? Calculations and Solutions.

The Client Cap: Why We’ve Got One and Why It Might Improve Your Gym

Two-Brain is capping clients at 1,000. Why? So we can focus on helping these entrepreneurs grow at maximum speed.
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On a blue background, several white paper airplanes fly to the right; one gold plane flies upward.

How to Become the Best Gym in Town

Chris Cooper supplies the five essential building blocks of excellence in the gym world. Use them to become world class.
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