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A chalkboard drawing of two outlined heads in conversation—one contains a brain and the other contains a heart.

Conversation Marketing: Winning Hearts and Minds

October 2, 2023 Gym Marketing
Want to sell anything? You need to start conversations. Connecting to people will help you bridge the gap between advertising and sales.
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A graphic showing a plant dying in flames.

Low Rates a Planet-Killing Event for Major Gym Chain?

September 29, 2023 News and Views
Planet Fitness stock is in a nosedive. Will the huge chain finally be forced to increase $10 rates that have been in place for 30 years?
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2 Gyms, 1,140 Clients—How Daniel Dobbs Brown Does It in Chile

2 Gyms, 1,140 Clients—How Daniel Dobbs Brown Does It in Chile

September 28, 2023 Gym Operations Podcast
This South American gym owner has big goals. Here's how he's working to improve the health of his city and build a thriving business.
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An overhead shot of a huge crowd of people.

How Important Is Headcount at Your Gym?

September 27, 2023 Vision
Short answer: Large numbers of clients are only important if you've got a strong business model that scales. Chris Cooper explains.
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A graphic showing empty first-, second- and third-place photos beneath spotlights.

The Client Trifecta: The Essential Elements of Top Gyms

September 26, 2023 Vision
Focusing just on headcount? It's a mistake. You need clients at your gym, but you also need to deliver value and retain your members.
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A woman with a surprised look on her face rests on a medicine ball in a functional fitness gym.

723 Clients in a CrossFit Gym? It Can Be Done—and Here’s the Proof

September 25, 2023 Podcast Selling Gym Memberships
Chris Cooper reveals our Top 10 leaderboard for headcount and shares tips from the gym owners with the most clients.
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