
Value: Race to the Bottom or Rule at the Top
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?

Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?

Mike Warkentin lays out the essential elements of small gyms after talking to two owners whose average revenue per member is above $600.

A leading gym owner who earns far more than $500 per client explains exactly how his business is set up to create value for clients.

Details on three key tactics: implementing annual rate increases, switching to biweekly billing and passing on credit-card fees.

Behind the curtain: Our top gym owners explain how they post average revenue per member scores from $508 to $1,203.

How do top gym owners earn more than $500 per client every single month? Chris Cooper shares the secrets of our top earners.

Worried about charging a premium rate for coaching services at your gym? You need to see the numbers on our leaderboard.

Mike Warkentin talks about the value of content for gym owners and offers a simple challenge to help you publish regularly.

Ben Bergeron explains why he was “dying a slow death” at the height of CrossFit New England’s success—and how he fixed his problems.