
By the Numbers: Leads and Set Rate
Chris Cooper presents tips from gym owners who are generating more leads and booking more appointments than anyone else.

Chris Cooper presents tips from gym owners who are generating more leads and booking more appointments than anyone else.

You can probably charge twice as much as you’re currently charging. Chris Cooper tells you exactly how to do it.

The 2026 Two-Brain Summit happens June 6-7, and this year’s theme will change how you think about scaling your gym.

Chris Cooper lays out marketing wisdom from Mike Michalowicz—and it could change the way you try to acquire clients.

Chris Cooper explains exactly how a weekend in Chicago in June will help you 10x your gym business.

Mike Michalowicz explains why most gyms are swimming in a sea of sameness, invisible to potential clients—and what to do about it.

CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.

Chris Cooper delivers his No. 1 tool to help gym owners accomplish the tasks that move the needle in a fitness business.

Chris Cooper reflects on two decades in business and shares his hard-earned knowledge so you can find success sooner.

Chris Cooper’s gym just turned 20, and today he’s sharing 22 lessons he’s learned over the last two decades as a gym owner.

Rob Sowden-Taylor shares the complete blueprint for implementing a successful Hyrox program that generates leads and boosts revenue.